Paid Placement
From Internet Marketing
Paid Placement refers to listing in search engine results where advertisers pay for a guaranteed high ranking, usually dependent on specified keywords being used in a search. These listings are usually segregated from editorial results and labelled to indicate that they are ads. Also known as ‘pay for placement’, ‘pay for performance’, or pay-per-click listings (PPC). The last two terms refer to the usual method of payment, which is based on the number of times the link is selected (‘clicked’) by a user.
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[edit] Major Players
Google and Yahoo are the two top tier paid placement companies covering almost 90% of the market share for paid placement.
[edit] Google Paid Placement
Google feeds several different search engines, including
- AOL
- Ask Jeeves
- Lycos
- Iwon
- Google Adwords: Keyword Listings based on Search
- Google Content: Listings based on Content
- Geographic Listings: Listings shown to Geographic targets based on IP address
[edit] Yahoo! Paid Placement
Yahoo feeds several different search engines, including:
- Yahoo!
- AltaVista
- Alltheweb
There are several different variations of Overture paid placement listings
- Overture Search: Keyword Listings based on Search
- Overture Content Match: Listings based on Content
- Local Listings: Listings shown to Geographic targets based on IP address
[edit] Second Tier
Second tier paid placement engines include:
- FindWhat
- Que Pasa
- Kanoodle
- Search Feed
[edit] External Links
Search Engine Relationship Chart, by Bruce Clay Search Engine PPC Services and Click Fraud Information
