Paid Placement

From Internet Marketing

Paid Placement refers to listing in search engine results where advertisers pay for a guaranteed high ranking, usually dependent on specified keywords being used in a search. These listings are usually segregated from editorial results and labelled to indicate that they are ads. Also known as ‘pay for placement’, ‘pay for performance’, or pay-per-click listings (PPC). The last two terms refer to the usual method of payment, which is based on the number of times the link is selected (‘clicked’) by a user.

[edit] Major Players

Google and Yahoo are the two top tier paid placement companies covering almost 90% of the market share for paid placement.

[edit] Google Paid Placement

Google feeds several different search engines, including

AOL
Ask Jeeves
Lycos
Iwon
Google Adwords: Keyword Listings based on Search
Google Content: Listings based on Content
Geographic Listings: Listings shown to Geographic targets based on IP address

[edit] Yahoo! Paid Placement

Yahoo feeds several different search engines, including:

Yahoo!
AltaVista
Alltheweb

There are several different variations of Overture paid placement listings

Overture Search: Keyword Listings based on Search
Overture Content Match: Listings based on Content
Local Listings: Listings shown to Geographic targets based on IP address

[edit] Second Tier

Second tier paid placement engines include:

FindWhat
Que Pasa
Kanoodle
Search Feed

[edit] External Links

Search Engine Relationship Chart, by Bruce Clay Search Engine PPC Services and Click Fraud Information