Link Building
From Internet Marketing
Regarding the importance of link building to SEO efforts, there are tons of great articles on this out there on the web. For the most successful SEO programs, link building is a primary foundation piece.
But the value of link building goes beyond even SEO, and you can find some good reading here:
http://www.linkingmatters.com/WhyLinkingIsImportant.html
Also, recommendations from [1]ClickZ:
- Barry Schwartz from RustyBrick just put together a very simple reading material that you can read faster than a coffee break, he named this article [2]Web Links from the Search Engine's Perspective.
- Just one article to provide a great list of some of the best tips has to be [3]131 (Legitimate) Link Building Strategies since it combines some of the top experts in the industry: Robin Nobles, Eric Ward, and John Alexander, and other highly reputable search marketers interviewed by them.
- Danny Sullivan made a very good article review of [4]Measuring Link Popularity (October 26, 2001) and more recent [5]The Golden Rules Of Link Building.
- SEW Members have access to an outstanding coverage of what Link Building 101 really is with the article called [6]Link Analysis And Link Building last updated on June 10, 2003.
- Elisabeth Osmeloski wrote a great piece called [7]The Art of Advanced Link Building summarizing a session from SES San Jose 2003.
- And the latest published on SEW by guest writers Greg Jarboe and Jamie O’Donnell did a very good recap of a SES New York 2004 session titled [8]The Art and Science of an Effective Link Building Campaign
- Jill Whalen has updated her outstanding explanation of [9]What is link popularity last August 2004 and has some really good tips as well.
- [10]Google PageRank Lunacy is a superb article by Mike Grehan, March 4, 2004, which opens the eyes to many people to focus on other more important topics in link building.
- Can't tell who is the author to this [11]Link Building Strategies article, but it's written by Yahoo! Small Business: Search Engine Editorial Team.
- Patrick Gavin and Andy Hagans from Text Link Ads have now their own [12]Link Building Blog. By far a worth daily read for those of you with RSS readers. Patrick also has The Definitive Guide to Link Buying which is a very good 11 page document (on PDF) that guides readers through the importance of links, tips, tricks, glossary and a lot more.
